From the manufacturer
About this item Give yourself a brighter, whiter smile when you brush with Colgate Max White Activated Charcoal Whitening Toothpaste This teeth whitening toothpaste has 99% naturally derived ingredients and a clinically proven formula that removes up to 100% of surface stains, leaving you with a brilliant smile The mineral micro-particles, with activated charcoal, in this whitening toothpaste gently scrub away surface stains to reveal naturally white teeth The teeth whitening toothpaste also helps to keep your enamel strong and gums healthy*, so you know you’re protected *Helps to reduce plaque with regular brushing From the manufacturer