From the manufacturer About Us Noughty was founded in 2016 by Rachel and Lorna who have been friends for over twenty years back when sun-in highlights, terrible perms and frizzy fringes were the hairstyles of dreams. Both went on to become beauty industry experts who have worked for some of the most-loved natural brands in the world and, armed with this passion and knowledge, they were inspired to create an accessible naturals brand centred around high performance. And so, Noughty was born.
About this item CARE FOR CURLY HAIR: Carefully curated natural ingredients help to style waves and prep curls for styling. Gentle and kind on all kinds of curls ANTI FRIZZ: Curl defining control with our lightweight, medium hold formula. The perfect primer for beautifully defined curls all day long PLANT POWER: Refreshes coils and waves with Noughty’s curl optimizing QuinOxy, blended with sea kelp extract and shea butter, to smooth and add hold 97% NATURAL INGREDIENTS: No nasties in here. Sea botanicals help to hydrate and add shine, for wonderfully frizz free waves or super smooth spirals VEGAN FRIENDLY: Cruelty free, silicone free and sulphate free with no parabens or petrochemicals – just luscious looking locks all day long From the manufacturer About Us Noughty was founded in 2016 by Rachel and Lorna who have been friends for over twenty years back when sun-in highlights, terrible perms and frizzy fringes were the hairstyles of dreams. Both went on to become beauty industry experts who have worked for some of the most-loved natural brands in the world and, armed with this passion and knowledge, they were inspired to create an accessible naturals brand centred around high performance. And so, Noughty was born.