From the manufacturer Beauty Without Cruelty Mascaras bwc Waterproof Mascara An unique formulation. The mascara is not only vegan but is also waterproof. This mascara can be layered many times or just once, to add the perfect amount of drama to any look. It is particularly good for contact lens wearers, is easily removed, and is available in two shades: Black and Cocoa. Lashes must be clean, oil free and dry for perfect adherence. bwc Full Volume Mascara A colour intense, water based, vegan formulation made with plant based oils and waxes, which condition the lashes. The formulation allows for super lengthening and thickening, which is enhanced by added fibre, creating a maximum volume effect. It is easily removed and available in two shades: Black and Cocoa. bwc Ultimate Conditioning Mascara Ultimate Natural Conditioning Mascara is a volumising, fibre free, formulation packed with plant extracts and natural waxes, including Wild Japanese Berry Wax, which keeps lashes supple and nourished. It is easily removed and available in two shades: Black and Walnut (the darkest brown shade). Beauty Without Cruelty Brushes bwc Waterproof Mascara The specially designed, Curvy Contour Brush creates length, curl and definition by increasing the natural curve of the lashes. The brush is designed to make reaching the corners exceptionally easy, creating a more even coat. bwc Full Volume Mascara The Extra Dense, Soft Hollow, Fine Haired “Double Depth” brush maximises extension and thickness by closely coating each individual lash twice with every swipe. The unique brush creates volume and lash separation. bwc Ultimate Conditioning Mascara The “Lash Lover” brush uses innovative spheres to create length and thickness whilst separating the lashes. The brush is made from a unique alternative 100% plant based material made from the Castor Oil Plant. Hints and Tips Always start with lashes that are clean, dry, and free from any moisturiser or makeup remover. Open the eye wide and tilt the head downwards slightly. Load the brush by turning it in the tube and wiping off any excess. Never pump the brush as this pushes air into the tube and dries it out. Beginning with the upper lashes, place the brush at the roots and wiggle it left to right, whilst moving upwards and outwards. This ensures that the brush fibres get in between the lashes for even coverage. Repeat this motion two or three times, making sure to capture the lashes at the corner of the eye as well. Try to apply as few layers as possible as it can weigh the lashes down. Repeat on the lower lashes. Always allow mascara to fully dry to avoid smudging, especially the waterproof version as this can take longer. About Beauty Without Cruelty Our unique formulations carry a dedicated focus on enhancing healthy and nourished skin. Beauty Without Cruelty’s 100% range is vegan, free from Fragrance, Carmine, PEG, GMO, Toluene, Formaldehyde, Phthalate and has Talc free powders. Muriel, The Lady Dowding (1908-1993) was dedicated to the rights of animals and was a pioneer in the development of cruelty free cosmetics products suitable for vegetarians. She set up the Beauty Without Cruelty cosmetics company to provide a credible alternative to preservative and chemical based beauty products. Beauty Without Cruelty is based in Suffolk, England and is a member of the Vegan Society and Cruelty Free International.
About this item Volumising for maximum length and body With fibre for extra volume Cruelty free, vegan and natural Fragrance, GMO and gluten free Market leading natural vegan range From the manufacturer Beauty Without Cruelty Mascaras bwc Waterproof Mascara An unique formulation. The mascara is not only vegan but is also waterproof. This mascara can be layered many times or just once, to add the perfect amount of drama to any look. It is particularly good for contact lens wearers, is easily removed, and is available in two shades: Black and Cocoa. Lashes must be clean, oil free and dry for perfect adherence. bwc Full Volume Mascara A colour intense, water based, vegan formulation made with plant based oils and waxes, which condition the lashes. The formulation allows for super lengthening and thickening, which is enhanced by added fibre, creating a maximum volume effect. It is easily removed and available in two shades: Black and Cocoa. bwc Ultimate Conditioning Mascara Ultimate Natural Conditioning Mascara is a volumising, fibre free, formulation packed with plant extracts and natural waxes, including Wild Japanese Berry Wax, which keeps lashes supple and nourished. It is easily removed and available in two shades: Black and Walnut (the darkest brown shade). Beauty Without Cruelty Brushes bwc Waterproof Mascara The specially designed, Curvy Contour Brush creates length, curl and definition by increasing the natural curve of the lashes. The brush is designed to make reaching the corners exceptionally easy, creating a more even coat. bwc Full Volume Mascara The Extra Dense, Soft Hollow, Fine Haired “Double Depth” brush maximises extension and thickness by closely coating each individual lash twice with every swipe. The unique brush creates volume and lash separation. bwc Ultimate Conditioning Mascara The “Lash Lover” brush uses innovative spheres to create length and thickness whilst separating the lashes. The brush is made from a unique alternative 100% plant based material made from the Castor Oil Plant. Hints and Tips Always start with lashes that are clean, dry, and free from any moisturiser or makeup remover. Open the eye wide and tilt the head downwards slightly. Load the brush by turning it in the tube and wiping off any excess. Never pump the brush as this pushes air into the tube and dries it out. Beginning with the upper lashes, place the brush at the roots and wiggle it left to right, whilst moving upwards and outwards. This ensures that the brush fibres get in between the lashes for even coverage. Repeat this motion two or three times, making sure to capture the lashes at the corner of the eye as well. Try to apply as few layers as possible as it can weigh the lashes down. Repeat on the lower lashes. Always allow mascara to fully dry to avoid smudging, especially the waterproof version as this can take longer. About Beauty Without Cruelty Our unique formulations carry a dedicated focus on enhancing healthy and nourished skin. Beauty Without Cruelty’s 100% range is vegan, free from Fragrance, Carmine, PEG, GMO, Toluene, Formaldehyde, Phthalate and has Talc free powders. Muriel, The Lady Dowding (1908-1993) was dedicated to the rights of animals and was a pioneer in the development of cruelty free cosmetics products suitable for vegetarians. She set up the Beauty Without Cruelty cosmetics company to provide a credible alternative to preservative and chemical based beauty products. Beauty Without Cruelty is based in Suffolk, England and is a member of the Vegan Society and Cruelty Free International.